A plain-English definition of GEO
GEO, or Generative Engine Optimization, is a marketing discipline born in 2024 that focuses on optimising a brand’s presence inside the answers produced by generative AI engines. Where SEO earns you a slot in Google’s blue links, GEO earns you a place inside the sentence an AI generates to answer your prospect.
Concretely: when a B2B buyer asks ChatGPT "what’s the best solution X in Europe?", GEO is the work that makes sure your brand is named, and ideally cited first.
Why GEO matters in 2026
- AI-referred traffic jumped +527% over the first five months of 2025 compared with the same period of 2024 (source: Search Engine Land, 2025).
- A visitor arriving from an AI converts on average 4.4× better than a Google visitor (source: Semrush, AI search study 2025).
- Google’s search volume is expected to drop 25% by the end of 2026 due to conversational AIs (source: Gartner, official press release 2024).
- Brands that build their GEO presence early accumulate citations and entity consistency that latecomers will have to catch up on.
How do you pick a serious GEO agency?
Four essential criteria for choosing a serious GEO agency:
- 100% GEO specialisation (not a bolt-on to a classic SEO offer).
- A written, measurable methodology with a score out of 100 and monthly tracking.
- Real, demonstrated client case studies, ideally in your sector.
- A real local team that can work in your language and understands the European market.
Why work with NEXUS GEO
NEXUS GEO is a French agency 100% dedicated to GEO, founded in 2026. It works with a three-stage methodology (AI Audit, Content Engineering, AI Pre-selection), a GEO score out of 100 built on the public GEO-47 framework (8 pillars, 47 criteria) and a dashboard that tracks AI citations. The approach is public on our methodology page.
Clients include Kickers and Umbro. The full GEO audit covers 47 criteria, with a score out of 100 and a benchmark against 3 named competitors. It is delivered within 10 business days, with no commitment, and prices are published.
FAQ
Want to move beyond theory and apply this to your own site? The NEXUS GEO audit does it within 10 business days. No commitment.
GEO audit
Want to see where your brand stands on AI engines?
NEXUS GEO delivers a full audit on the 47 criteria of the GEO-47 framework: overall score out of 100, score per pillar, benchmark against 3 named competitors. Delivered within 10 business days, no commitment.
